Seed, Acton is a fictional project that was submitted to the annual BTR competition in 2019.  This is a collaboration with Greystar, and G Larson Properties as well as ViewCity in the formulation of an ‘edge of city’ offer that proposed 250 new homes set over 12 storeys – a place to live and grow.

Brand before Building:
In a nutshell, the projects key values were identified as:
Customer Experience / Systematised Uniqueness/ Thought Through Integration

The brand was conceived to give rise to a culture where strong community ties could flourish and, in turn, nourish the personal growth of the building’s customers. The scheme is rich with a variety of thoughtful shared communal spaces offering differing scales and activity whilst also providing a balance of private amenity – providing a wealth of contrasting customer experience and a broad range of commercial permutations for Greystar to offer to and compete within a fiercely competitive marketplace.

In construction terms, the scheme has been designed to build on Greystar’s proven track record of swiftly delivering high-quality product using Modern Methods of Construction – in this instance wholly designed for modular on-site assembly.

Scheme Design:
The scheme – which occupies a city block very close to Acton Town Station – is arranged around a double courtyard, one quite and contemplative the other active and sociable and a series of south-facing ‘hanging gardens’ onto which communal activity spaces are carefully distributed. Private apartments are distributed facing onto public realm, on to stepped terraces or into the generous courtyards.


Images courtesy of Geraghty Taylor Architects



Images courtesy of Geraghty Taylor Architects